The secret to getting to the top positions of Google is a process called Search Engine Optimization. SEO Marketing is about understanding how Search Engines work.
Achieving a high ranking position comes through the process of building a successful SEO marketing campaign. It can be broken into four simple stages: keyword research, on-page optimization, quality link building, results monitor and testing.
1. Keyword research: Keywords determine what the visitor is looking for and what search engines like Google will show as a result when a term or phrase is searched. The main tool to find those terms and their popularity is Google AdWords tool.
The following steps should be followed in keyword research:
1. Use Google AdWords and search for your website's products, services and content main keywords.
2. Select ten to thirty keyword phrases to research further. Do not choose individual words since they are too competitive and you have small chances of ranking on Google.
3. Research the competition for a specific phrase by following the steps:
a. Visit Google and enter the keyword phrase
b. identify the natural results
c. write down the URLs of the first 3 top set of results
d. Begin a site by site analysis by examining the website's URL, its Google pagerank, the number of sites linking in and on-page optimization like keywords in h1, h2, h3 tags.
2. Select ten to thirty keyword phrases to research further. Do not choose individual words since they are too competitive and you have small chances of ranking on Google.
3. Research the competition for a specific phrase by following the steps:
a. Visit Google and enter the keyword phrase
b. identify the natural results
c. write down the URLs of the first 3 top set of results
d. Begin a site by site analysis by examining the website's URL, its Google pagerank, the number of sites linking in and on-page optimization like keywords in h1, h2, h3 tags.
The aim of this analysis is to find keywords or keyword phrases which have a monthly search of more than 3,000 clicks and where top three ranked results have low pagerank values and few inbound links.
2. Website onpage optimization: Having identified the keywords you are targeting, you now need search engines to 'see' your website as a good match for those keyword phrases. You can accomplish this by putting your keywords in the right places on your website; this is known as onpage search engine optimization.
A maximum of one to two keyword terms must be used for each page of your website and for each page include your keywords in the following places: title tag, description, meta keywords, within the h1 tag, place keywords in the first 25 words of the page, the last 25 keywords of the page.
3. Link Building: Link Building is the most important stage in any SEO campaign, because it's how you make your website become 'popular'.
Another factor which is very important is to note the keywords other websites use in their backlinks, called anchor text, playing a vital role. Using good keywords as anchor text builds up link reputation.
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