Health is the wealth of human being. According to WHO "health is the state of complete physical, mental and social well being and not merely an absence of disease or infirmities." Human beings are the most intelligent and well kind organisms in the world. They always try to keep their body healthy and sound. They use different things for protecting their bodies. They used health products to make their health better. The Visalus is also one of the health product for peoples to keep their body fit. There are different types of health products available in the marker. People are used this product to good looking and many other propose. The health can be related or risk and benefits of health products.
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The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.
2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.
3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself – you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.
4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don’t want to print books that sit in your garage. You want to print books that will sell, sell, sell!
5. Write about a subject that you know well. Don’t write about something that you can’t talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the “star”.
6. Know who will buy your book. So many authors think that “everyone” needs and should buy their books. Not so. Perhaps “everyone” needs their books, but not “everyone” will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!
7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market – sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.
Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.
Copyright © 2003 Ink Tree Ltd.
Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you – profit from it. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.
If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?
PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.
Exe, which stands for 'executable', is the extension for files created by eBook compilers.
PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:
Y Company.......20 responses
Z Company.....23 responses
K Company.....223 responses
J Company......26 responses
In the midst of all the other ads generating responses in the low 20's, one ad was generated more than 200 responses!
Turning to the ad, we expected to find some totally new or unique offer, product or service.
Instead, we found that the product advertised was nearly identical in price and features to four or five other products in the same publication.
Thus, it wasn't the product that made the response jump so significantly, it was the ad! After a year of tracking the highest response generating ads, we learned that, for the most part, the ads that pulled the greatest response followed four primary rules:
Rule No 1: Is it distinctive? You must design advertising that is so distinctive looking (or sounding, if you're on the radio) that it pops out of the clutter.
In print, the first goal of high-response-oriented advertising is that it be visually distinctive. On radio, the audio must be distinctive. Naturally, TV has both visual and audio possibilities.
I ran a TV spot advertising a free seminar I'm doing with Jay Abraham. Among other images we used in the spot, I put a shot of me throwing a double side kick (I have 23 years of karate training) to the head of a business owner (we're both in suits).
What's the point of that? One point. It makes you want to find out "what the heck is going on there?" Today, 70% of TV watchers are muting out the commercials.
But if you see something really intriguing, you will UN-mute just to see what the heck is happening there.
There's a spot running right now where this kid sprays his mother with a squirt gun and she pulls the hose out of the sink and nails the kid with it.
I saw that spot several times and it finally got my goat. I wanted to see what they were advertising.
So make your ad distinctive. Something that makes it STAND OUT.
Rule No. 2: Tell me what you want to tell me. If you page through a magazine, you will quickly notice that you do not read the ads that make it difficult for you to figure out what they are selling.
"Clever" is only better if it is "super clever." Clever headlines that do not tell you what they are trying to sell are simply not effective.
Most ads in most publications today don't have headlines that tell you what they are trying to sell. In the information age, don't hint around; say what you want to say, right in the headline.
A good headline follows these four criteria:
It tells you what the product or service is.
It starts with the word you or your (not always, but mostly).
The headline is the ad for the ad. If the headline isn't good, no one will read the rest of the ad. Responses to ads have jumped ten fold by simply changing the headlines.
Rule No. 3: The body copy should.
Be curiosity driven, unfolding the story you want to tell.
By highly benefit oriented. So many ads talk about features, when it is benefits that motivate buying.
Give you a reason to take action now! Can you offer something for free that will help you engage the potential customer?
Rule No. 4: Ask for the order. Too many ads do not give explicit instructions as to what action you would like the customer to take: "Order today and save," or "Call us today and receive this free..". You must always ask for the order!
Summary
Advertising is a powerful tool for becoming a well-known player in any market.
Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. People will see your logo and it will register.
Advertising supports everything else you do in your business. But it is only part of a total package.
You must have other marketing, and you must make sure, ultimately, that you are treating the customer like gold. Happy customers will spread the word faster, and advertising will help facilitate that. Happy advertising!
Chet Holmes is President and CEO of Jordan Productions, an international training firm that helps companies accelerate growth using Chet's proprietary techniques.
Online reputation management.
Online reputation management is a system of evaluating, monitoring and give a shaping conversation about anyone companies brands.In this world there are many people who works in online reputation management organizations. The OvernightReputation services is vital to the public relations and their campaign. It can be held over by the different ways, we can make online conversation by listening about the product and its brands. The online reputation management software is also available nowadays which is very essential for any business. It helps to run the organization smoothly and in convenient way. Due to the help of reputation management many business organization are able to run their products and brands worldwide. It helps to put forward the state of any business organizations.
7 Steps to Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.
2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.
3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself – you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.
4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don’t want to print books that sit in your garage. You want to print books that will sell, sell, sell!
5. Write about a subject that you know well. Don’t write about something that you can’t talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the “star”.
6. Know who will buy your book. So many authors think that “everyone” needs and should buy their books. Not so. Perhaps “everyone” needs their books, but not “everyone” will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!
7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market – sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.
Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.
Copyright © 2003 Ink Tree Ltd.
Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you – profit from it. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.
An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?
If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?
PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.
Exe, which stands for 'executable', is the extension for files created by eBook compilers.
PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:
- With most eBook compilers you have to set up each page of your eBook as a separate web page. With Adobe Acrobat you can use a single MS Word file as the source document.
- PDF files automatically number each page - exe files don't.
- PDF files are very easy to edit - you can insert pages, replace pages and delete pages (and the page numbering is automatically adjusted).
- Printing from a PDF file is much easier than printing from an .exe file.
- The 'bookmark' column on the left side of a PDF file makes naviagtion very easy - much easier than in an exe file.
- PDF files compress better than exe files, so you end up with a smaller, more manageable file.
- It's virtually impossible to transmit a virus through a PDF file - exe files are susceptible to virus transmission and can become corrupted during download.
- Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of the online population in the U.S. are currently Mac users not a huge increase in your market, but nevertheless significant.
Advertising Made Easy
How You Can Make Advertising Pay Big Dividends
McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it's market or community.
The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.
The fact is, we know that Coke is "The Real Thing" because Coke advertises, not because it has good salespeople or does great direct mail.
Advertising stays in front of your prospects when you can't be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.
Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.
It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don't use it properly.
To avoid wasting money, keep these three tips in mind. Don't spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.
For example, let's say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.
Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.
An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.
Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.
A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.
If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.
However: If you don't have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: "As Seen In Industry Today."
This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.
Don't spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.
Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.
The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.
You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.
Today, repetition and concentration are the keys to successful advertising.
Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week. I know a fellow who has an electronic repair business.
He would fix VCR's, TV's, Toasters, etc. and he also would come to your home to hook up your entire entertainment system if you needed him to do that. The name of the business was Mr. Tim's Home Electronic Repair and Installation Service.
First, on my advice, he took an insert in the newspaper. (An "insert" is a flyer that is printed separately and "inserted" into the newspaper as a loose piece of paper).
This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.
These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice.
When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked.
So Mr. Tim's Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money.
That's the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. This worked for months for Mr. Tim, as people kept the insert around until they needed him.
But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous. Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. You can buy by zip code.
So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels.
It was amazing. You'd be watching re-runs of Seinfeld and there would come this Mr. Tim's Home Electronic Repair and Installation Service ad and his phone would ring. It worked great.
Then one day he walks into a bike shop and someone recognized him from his TV ad. He was becoming famous from this mere $200 per week.
Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots.
Every business action requires some kind of cost justification. Does the effort justify the cost? Company X advertised its professional educational materials.
When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.
Then it discovered a startling correlation between its advertising and its direct-mail efforts: Its direct-mail response went up by 30% in the months it advertised to the same audience.
This is typical. The more penetration you can get to the same audience, the better the possibility that you will get noticed.
In the '90s, getting noticed is everything. In today's commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.
If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.
This means you can direct mail to the same audience to which you are advertising! This is a very smart usage of marketing dollars.
Look at the lifetime value. If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.
For example, say your average customer spends $25 with you. If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.
If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. If they become regular buyers, then you can accept lower response rates.
The key here is to look at the "lifetime value" of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you.
But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!
Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!
Advertising brings in the customers, but it is your job to keep them buying from you.
Advertising promotes word-of-mouth
Often, a loyal customer will see your ad while with a friend or business associate. Your customer will show your ad to the friend and say, "Hey Joe, now this is a really great company/product/service."
Joe will come into your business, and you will ask him how he heard of you. He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.
I headed up a Neilson study that tracked hundreds of ads and the response rate each ad generated. Each month, a computer printout listed the ads and how much response each had generated. The first printout came and it looked like this:
X Company....22 responsesMcGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it's market or community.
The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.
The fact is, we know that Coke is "The Real Thing" because Coke advertises, not because it has good salespeople or does great direct mail.
Advertising stays in front of your prospects when you can't be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.
Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.
It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don't use it properly.
To avoid wasting money, keep these three tips in mind. Don't spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.
For example, let's say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.
Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.
An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.
Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.
A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.
If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.
However: If you don't have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: "As Seen In Industry Today."
This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.
Don't spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.
Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.
The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.
You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.
Today, repetition and concentration are the keys to successful advertising.
Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week. I know a fellow who has an electronic repair business.
He would fix VCR's, TV's, Toasters, etc. and he also would come to your home to hook up your entire entertainment system if you needed him to do that. The name of the business was Mr. Tim's Home Electronic Repair and Installation Service.
First, on my advice, he took an insert in the newspaper. (An "insert" is a flyer that is printed separately and "inserted" into the newspaper as a loose piece of paper).
This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.
These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice.
When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked.
So Mr. Tim's Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money.
That's the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. This worked for months for Mr. Tim, as people kept the insert around until they needed him.
But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous. Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. You can buy by zip code.
So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels.
It was amazing. You'd be watching re-runs of Seinfeld and there would come this Mr. Tim's Home Electronic Repair and Installation Service ad and his phone would ring. It worked great.
Then one day he walks into a bike shop and someone recognized him from his TV ad. He was becoming famous from this mere $200 per week.
Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots.
Every business action requires some kind of cost justification. Does the effort justify the cost? Company X advertised its professional educational materials.
When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.
Then it discovered a startling correlation between its advertising and its direct-mail efforts: Its direct-mail response went up by 30% in the months it advertised to the same audience.
This is typical. The more penetration you can get to the same audience, the better the possibility that you will get noticed.
In the '90s, getting noticed is everything. In today's commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.
If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.
This means you can direct mail to the same audience to which you are advertising! This is a very smart usage of marketing dollars.
Look at the lifetime value. If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.
For example, say your average customer spends $25 with you. If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.
If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. If they become regular buyers, then you can accept lower response rates.
The key here is to look at the "lifetime value" of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you.
But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!
Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!
Advertising brings in the customers, but it is your job to keep them buying from you.
Advertising promotes word-of-mouth
Often, a loyal customer will see your ad while with a friend or business associate. Your customer will show your ad to the friend and say, "Hey Joe, now this is a really great company/product/service."
Joe will come into your business, and you will ask him how he heard of you. He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.
I headed up a Neilson study that tracked hundreds of ads and the response rate each ad generated. Each month, a computer printout listed the ads and how much response each had generated. The first printout came and it looked like this:
Y Company.......20 responses
Z Company.....23 responses
K Company.....223 responses
J Company......26 responses
In the midst of all the other ads generating responses in the low 20's, one ad was generated more than 200 responses!
Turning to the ad, we expected to find some totally new or unique offer, product or service.
Instead, we found that the product advertised was nearly identical in price and features to four or five other products in the same publication.
Thus, it wasn't the product that made the response jump so significantly, it was the ad! After a year of tracking the highest response generating ads, we learned that, for the most part, the ads that pulled the greatest response followed four primary rules:
Rule No 1: Is it distinctive? You must design advertising that is so distinctive looking (or sounding, if you're on the radio) that it pops out of the clutter.
In print, the first goal of high-response-oriented advertising is that it be visually distinctive. On radio, the audio must be distinctive. Naturally, TV has both visual and audio possibilities.
I ran a TV spot advertising a free seminar I'm doing with Jay Abraham. Among other images we used in the spot, I put a shot of me throwing a double side kick (I have 23 years of karate training) to the head of a business owner (we're both in suits).
What's the point of that? One point. It makes you want to find out "what the heck is going on there?" Today, 70% of TV watchers are muting out the commercials.
But if you see something really intriguing, you will UN-mute just to see what the heck is happening there.
There's a spot running right now where this kid sprays his mother with a squirt gun and she pulls the hose out of the sink and nails the kid with it.
I saw that spot several times and it finally got my goat. I wanted to see what they were advertising.
So make your ad distinctive. Something that makes it STAND OUT.
Rule No. 2: Tell me what you want to tell me. If you page through a magazine, you will quickly notice that you do not read the ads that make it difficult for you to figure out what they are selling.
"Clever" is only better if it is "super clever." Clever headlines that do not tell you what they are trying to sell are simply not effective.
Most ads in most publications today don't have headlines that tell you what they are trying to sell. In the information age, don't hint around; say what you want to say, right in the headline.
A good headline follows these four criteria:
It tells you what the product or service is.
It starts with the word you or your (not always, but mostly).
It contains a benefit to the reader. Most companies brag
about themselves, rather than talk about the benefit to the reader
(prospect).
- High-response-oriented advertising focuses like a laser beam on the benefit to the customer.
The headline is the ad for the ad. If the headline isn't good, no one will read the rest of the ad. Responses to ads have jumped ten fold by simply changing the headlines.
Rule No. 3: The body copy should.
Be curiosity driven, unfolding the story you want to tell.
By highly benefit oriented. So many ads talk about features, when it is benefits that motivate buying.
Give you a reason to take action now! Can you offer something for free that will help you engage the potential customer?
Rule No. 4: Ask for the order. Too many ads do not give explicit instructions as to what action you would like the customer to take: "Order today and save," or "Call us today and receive this free..". You must always ask for the order!
Summary
Advertising is a powerful tool for becoming a well-known player in any market.
Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. People will see your logo and it will register.
Advertising supports everything else you do in your business. But it is only part of a total package.
You must have other marketing, and you must make sure, ultimately, that you are treating the customer like gold. Happy customers will spread the word faster, and advertising will help facilitate that. Happy advertising!
Chet Holmes is President and CEO of Jordan Productions, an international training firm that helps companies accelerate growth using Chet's proprietary techniques.
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Online reputation management is a system of evaluating, monitoring and give a shaping conversation about anyone companies brands.In this wo...
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The addition of Google search options above results offers more focused information besides ease of search for users who are searching Go...
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To be successful online you must master the art of keyword selection. To create a search engine friendly website or blog, you must have ...
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This is the question that is troubling most of the business holders and so here is the answer. In the recent days the Facebook is u...
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Search Engine Optimization these days is more of a science and an art in order for your your websites to rank at the top of top search en...
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1. Go to Microworkers.com and log in to you account. 2. Select job of the Pagerank (PR) 3. Copy the Anchor Text and search on the ...
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Viral Marketing is another form of getting your business or product known, without you doing the marketing. Viral marketing is where you ...
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How You Can Make Advertising Pay Big Dividends McGraw Hill once commissioned an extensive study to determine what marketing weapons mak...
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So, you decided to learn internet marketing. The first thing you're told is that you need to build a list. It is the one thing that w...
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1. Before doing the yahoo answer job your yahoo answer level have to be 2 level 2. For increasing the points 250 or level 2 you have to...
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